BLOGWORLD SET FOR LAS VEGAS, NOV. 8-9, 2007

Mark your calendars for November 8-9, 2007!

Industry’s first-ever trade show and conference will blend corporate and individual interests in this prolific form of new media communications.

Blogging, the increasingly popular form of online communications, will assume a new level of importance in the business community next year with the launch of the inaugural BlogWorld & New Media Expo, slated for the Las Vegas Convention Center, Nov. 8-9, 2007. The event, which will combine elements of the corporate communications world with the needs of active, individual “bloggers” will be the first gathering of its kind.

According to show producer, Libby Durfee, the event will provide a platform for businesses to connect with established corporate and mainstream bloggers, vloggers (video bloggers), podcasters, Internet radio broadcasters, and other new media outlets seeking the latest technologies. She said it is the only tradeshow, exhibition and conference designed to support the dynamic industry and business of blogging.

The event will also feature a comprehensive seminar program, led by experts in each field, appealing to specific blogging needs, such as increasing readership, monetizing a blog, and the influence of blogs in politics. One of the conference tracks will address the needs of businesses that are already active in the blogosphere or are interested in taking advantage of the tremendous opportunities blogging offers as this form of communication gains recognition as an increasingly significant factor in the coming years.

Recent research conducted by Pew Internet & American Life Project reveals that 12 million American adults maintain a blog, while about 57 million American adults read blogs.

Durfee said “with two new blogs being created every second (according to leading blog tracking company, Technorati), and with 147 million Internet users in this country alone, there is tremendous growth potential for companies participating in the blog arena.”

BlogWorld, which will encompass 40 thousand square feet of space at the Las Vegas venue, will also host the Weblog Awards, recognizing the best blogs of the year from several categories.

Many of those same categories form the core of the audience that will attend this first-ever blogging industry trade show and conference. Durfee said while BlogWorld is open to all active bloggers, it will target several key segments, including: business, technology, politics, sports, lifestyle and culture, general news, and “milblogs” (active duty and retired military personnel who blog).

“This will be the first opportunity for many of the companies in the field to enjoy a face-to-face relationship with the end-users who ultimately can play a significant role in a brand’s acceptance in the blogging community, “ said Durfee.

Exhibitors will be drawn from the ranks of web hosting companies, blog publishing software, design companies, wireless services, hardware and software brands, RSS syndication services, podcast services, online advertising networks and other products directly involved with this growing communications phenomenon.

Information regarding exhibiting at BlogWorld & New Media Expo can be obtained at the website (www.blogworldexpo.com) or by calling 858-309-4747.

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