Criminal… Team Obama Spent Up to $200 Million on Obamacare Propaganda Campaign
This is criminal.
The Obama Administration spent up to 200 million taxpayer dollars to push Obamacare.
Judicial Watch, the public interest group that investigates and prosecutes government corruption, announced today that it has obtained documents from the Obama Department of Health and Human Services (HHS) detailing the agency’s massive taxpayer-funded multimedia campaign designed to promote the Affordable Health Care Act (also known as Obamacare) and other HHS policy initiatives. According to the records obtained by Judicial Watch pursuant to a March 23, 2011, Freedom of Information Act (FOIA) lawsuit (Judicial Watch v. U.S. Department of Health and Human Services (No. 11-608)), the total cost of the campaign, which targets Obama’s electoral coalition, could reach as much as $200 million.
Among the highlights from the documents:
- An April 27, 2010 Department of Health and Human Services Acquisition Plan entitled “National Multimedia & Education Campaign & Grassroots Outreach,” details a comprehensive five-year communications program covering a variety of HHS policy initiatives, including “health care reform.”
- According to a section of the Acquisition Plan entitled, “Independent Government Cost Estimate,” the Health and Human Services ASPA (Assistant Secretary for Public Affairs) states: “ASPCA is unable to provide a definitive government cost estimate. Campaigns vary is [sic] size and scope. Some campaigns involve radio, some TV, and some print. Other campaigns may involve all of those avenues plus on ground events, website, bus tours, etc.” However, ASPA “is letting this contract in order produce three to four campaigns per year through the life-cycle of the contract. We are requesting a contract with a $200,000,000 maximum.”
- According to a subsequent March 14, 2011, contract included among the documents, HHS hired The Ogilvy Group “to provide services to design, develop, and execute a multiplatform educational media campaign to promote the new website Healthcare.gov, including the new Spanish language version of the website.” The total amount of the contract award: $3,998,928.