Sony to Release “The Interview” at Select Theaters & Video on Demand
Sony will release the North Korean spy movie “The Interview” at select theaters in the US. The movie will also be offered on video-on-demand.
The Wrap reported:
After a national clamor to release the film despite threats, Sony finds a way to get the Seth Rogen-James Franco comedy out there.
Sony Pictures will release the canceled Seth Rogen-James Franco comedy “The Interview” in theaters and on video on demand, TheWrap has learned.
The plan is to release the film simultaneously in participating theaters and via video on demand. A number of independent theaters — including The Plaza Theater in Atlanta, MX Theaters in St. Louis, the Alamo Drafthouse Cinema in Dallas/Fort Worth and others — have announced they will distribute the film. MX said it would be selling tickets as of 2 p.m. CT Tuesday.
The release will likely be in the 200-theater range; exhibitors typically cap the rollout of films that offer day-and-date VOD at around 300 sites, because it usually cuts attendance significantly. The move has reportedly exacerbated relations between major theater chains and the studio. Day-and-date VOD releases are a hot-button issue for the major exhibitors.