King Center Blasts Dodge Ram Trucks After Running Super Bowl Ad with MLK Speech Without Permission (Updated)

Dodge Ram ran a moving commercial for the Super Bowl this year.
The ad ran photos of America and the voice of Martin Luther King, Jr. running in the background.

The beginning of the ad notes that King delivered the sermon—known as “The Drum Major Instinct”—on Feb. 4, 1968.

It was a very moving ad.

It’s just too bad they didn’t get approval from The King Center to run the ad tonight.

The King Center posted this tweet after the ad ran.

The King Center tweet: Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.

UPDATE: The Martin Luther King Jr. Estate approved of the Dodge Ram ad.

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Jim Hoft is the founder and editor of The Gateway Pundit, one of the top conservative news outlets in America. Jim was awarded the Reed Irvine Accuracy in Media Award in 2013 and is the proud recipient of the Breitbart Award for Excellence in Online Journalism from the Americans for Prosperity Foundation in May 2016. In 2023, The Gateway Pundit received the Most Trusted Print Media Award at the American Liberty Awards.

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