More Winning! Black Friday, Thanksgiving Day Online Sales Hit New Records
MINNEAPOLIS, MN – NOVEMBER 24: People line up for a Black Friday giveaway outside the Mall of America on November 24, 2017 in Bloomington, United States. (Photo by Stephen Maturen/Getty Images)
Black Friday and Thanksgiving online sales in the US surged to a record high this weekend.
American workers are already feeling the effects of a Trump economy.
Black Friday and Thanksgiving online sales in the United States surged to record highs as shoppers bagged deep discounts and bought more on their mobile devices, heralding a promising start to the key holiday season, according to retail analytics firms.
U.S. retailers raked in a record $7.9 billion in online sales on Black Friday and Thanksgiving, up 17.9 percent from a year ago, according to Adobe Analytics, which measures transactions at the largest 100 U.S. web retailers, on Saturday.
Adobe said Cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest U.S. online shopping day in history.
In the run-up to the holiday weekend, traditional retailers invested heavily in improving their websites and bulking up delivery options, preempting a decline in visits to brick-and-mortar stores. Several chains tightened store inventories as well, to ward off any post-holiday liquidation that would weigh on profits.